There are limited numbers of products you can make to be classified as organic green," King says. "'Organic' usually means USDA-certified food grade. The FDA does not have a definition for the term " organic," either, as it is not defined by either the Federal Food, Drug, and Cosmetic Act or the Fair Packaging and Labeling Act, which it uses as guidelines. "The true naturals have seals like COSMOS Natural or Ecocert - European organizations that allow up to five percent synthetics," King explains. That means that a product being classified as "natural" in brand marketing doesn't automatically mean a product is better or safer for you.Ĭosmetic chemist Ginger King tells Allure that though there isn't regulation on the term "natural" in the beauty industry, a more accurate term might be "natural-based," as long as the bulk of the ingredients are naturally-derived. Food and Drug Administration (FDA) has nebulous criteria on just what constitutes a natural product ("natural" isn't regulated for cosmetics, so it can be used purely as a marketing term). You may already be using some of them without even realizing they're clean.īut before we get into our favorites, let's get a couple of things straight: The U.S. While the performance of these cosmetics used to pale in comparison to products from our favorite makeup counters, there are many 100-percent plant-based makeup brands creating products that are richly pigmented, apply beautifully, and wear as well as their more synthetic competitors. As many of us become more conscious of what we're putting in our bodies, we're also turning to clean makeup brands as we're becoming more aware of what we're putting on our bodies.
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